How to Get Started in a Career in Marketing

Marketing has been a popular career field to get into for decades, and it only seems to grow. You could find a wide variety of jobs within marketing that might match everything you want in a job. But, with so many people trying to get into the industry, it can be hard to land your perfect job. Like anytime you’re trying to find a new job, you’ll have to put in some effort if you want to get the best one.

If you’re looking to get a job in marketing, here are a few things that could help you.

Choose your field

There are a number of different marketing jobs, all with something to offer, but that doesn’t mean all of them are right for everyone. Someone who will excel as a market research analyst might not have any interest in content marketing. To get the right job, you have to understand where your strengths are. You might even find that there are a few jobs that you’re qualified for that you never even considered. Finding something you’re good at isn’t always enough, you should also take into consideration which jobs will also make you happy for more than a few months.

Research job requirements

Even if you know you’re good at a certain job, that position at one company might be different than at another. You might have seen a job title at one place that has a completely different set of skills somewhere else. Different companies could also have different qualifications for experience. Taking the extra time to look at each job’s requirements will ensure that you’re applying for the right position and can even help save you some time.

Attend networking events

In any field, networking is an important step to make connections and help get yourself ahead. Networking can help you get guidance from experienced marketers and opens you up to any potential jobs. Even if it doesn’t lead directly to a job offer, making new connections can only help you. If attending events in person isn’t accessible, you could also always join online groups and forums to meet new people and get advice.

Take courses

Taking online courses in marketing can be helpful for people who don’t already have marketing experience. You might already have some transferable skills from other jobs or a past education not directly related to marketing, but taking a course or two will only make you look better. Some who might already have marketing experience, but are looking to take on a totally different role can also benefit from taking courses.

Start freelancing

If you’re struggling to find a full-time job, or maybe you just want to pick up some work on the side, freelancing is a perfect choice for you. Freelancing is available for many different marketing jobs, and you can take on as much or as little as you’re able to get. Getting some extra experience can show potential employers how skilled you are. You might even find that you prefer the freelance life over a typical desk job.

11 thoughts on “How to Get Started in a Career in Marketing

  1. Super informative! I think freelancing in any career you can is great! Its such a great way to get your foot in the door.

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  2. Great article! With freelancing you have to really know your niche. Attend different events to widen your knowledge and never stop learning.

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  3. My husband is in marketing, and I’ve learned a lot from him. There are so many aspects of marketing. He started freelancing on the side and now does it full time.

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  4. I’ve always thought marketing would be a good fit for me but haven’t really looked into it much. Freelance is probably the way I’d go though.

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  5. These are great tips not just for starting out in marketing, but really anytime you’re trying to get started in a new career. (Especially if you’re looking to switch careers after having kids, for example 🙂 )

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  6. I really want to learn about marketing more. I don’t know if I want a full-time job but I would love to freelance to try it out!

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  7. My brother is graduate in marketing field. And recently started freelancing. This post would help him a lot. Sharing it with him.

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